Apple TV
The future of television.
TV
is a major part of our lives. We gather together around our big screens to
watch big shows and big events. Yet somehow, the overall experience of TV has
continued to stagnate. Until now. It all starts by recognizing that apps are
the future of television. HBO NOW, WatchESPN, Netflix, Hulu, iTunes — apps are
quickly becoming how we watch today. So we built a new foundation around this
vision — with a new operating system called tvOS, innovative ways to connect
with
your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV.This is where television is headed.
your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV.This is where television is headed.
It’s all about apps.
Apps are the
future of television. Think about it. On your mobile devices and computers, you
already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV
shows. And that’s exactly where TV in the living room is headed. Apps have
liberated television. They allow you to make individual choices about what you
want to watch. And when and where you want to watch it. With the new
Apple TV and its powerful new tvOS, developers are creating experiences
that will change what you expect from your big screen, making your TV feel as
personal as your iPhone or iPad.
Entertainment
All the entertainment your TV
can handle.
iTunes movies and TV shows. Netflix and Hulu. ABC
and Disney. HBO and SHOWTIME. Live sports and news. And so much more. If it’s
worth watching, there’s definitely an app for that.
“What are
some popular new releases?”
Games and More
Games and apps on TV.
It’s gonna be huge.
The App Store is coming to your TV. You can expect
big, exciting games. Imagine apps that turn your living room into a fitness
studio or a classroom. Or multiperson experiences that redefine family game
night. We can’t wait to see where developers take this.
“Play Metal
Morph”
The television finally gets some
technology love.
With the advent
of iPhone and iPad, many of the big innovations and newest technologies have
focused on the small screens that fit in our pockets or that we carry in our
hands. But it’s time our big screens share in that technology and get an
equally innovative experience. With the new Apple TV and tvOS, a redesigned
interface, and the Siri Remote, there’s never been a better time to be
a TV.
New Interface
A TV experience you’ve never
experienced.
Your TV screen is all the way across the room.
That’s why the experience of using Apple TV is designed to let you feel
like you’re interacting directly with your TV, not separated from it.
“Show me
some action movies”
Siri Remote
Ask more of your television.
With all these new apps on your TV, what’s the best
way to find something to watch? Just ask Siri. With the Siri Remote, you tell
your TV exactly what you want to watch. Or ask Siri to give you a few options,
like “Find me some funny TV shows.” Siri automatically searches across popular
services like iTunes, Netflix, and more, so you don’t have to dig through each
app individually. You can even ask Siri to launch a specific app. The Siri
Remote takes the work out of watching TV.
Touch Surface
So long endless button
pushing. Hello swipe.
Touch forever changed how we interact with our
phones. Now it comes to the remote. Use your thumb on the Touch surface of the
Siri Remote to scroll, select, and navigate your TV screen effortlessly.
the new Apple TV
Siri Remote with Touch surface, apps and games, and
a completely new experience.
Starting at $149.
Coming Soon
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