Apple TV Information

Apple TV

The future of television.

TV is a major part of our lives. We gather together around our big screens to watch big shows and big events. Yet somehow, the overall experience of TV has continued to stagnate. Until now. It all starts by recognizing that apps are the future of television. HBO NOW, WatchESPN, Netflix, Hulu, iTunes — apps are quickly becoming how we watch today. So we built a new foundation around this vision — with a new operating system called tvOS, innovative ways to connect with
your screen, and a smart use of Siri to search for something to watch. This is the new Apple TV.This is where television is headed.

It’s all about apps.

Apps are the future of television. Think about it. On your mobile devices and computers, you already use apps such as Netflix, Hulu, WatchESPN, and iTunes to watch TV shows. And that’s exactly where TV in the living room is headed. Apps have liberated television. They allow you to make individual choices about what you want to watch. And when and where you want to watch it. With the new Apple TV and its powerful new tvOS, developers are creating experiences that will change what you expect from your big screen, making your TV feel as personal as your iPhone or iPad.

Entertainment

All the entertainment your TV can handle.

iTunes movies and TV shows. Netflix and Hulu. ABC and Disney. HBO and SHOWTIME. Live sports and news. And so much more. If it’s worth watching, there’s definitely an app for that.

 “What are some popular new releases?”

Games and More

Games and apps on TV. It’s gonna be huge.

The App Store is coming to your TV. You can expect big, exciting games. Imagine apps that turn your living room into a fitness studio or a classroom. Or multiperson experiences that redefine family game night. We can’t wait to see where developers take this.

 “Play Metal Morph”

The television finally gets some technology love.

With the advent of iPhone and iPad, many of the big innovations and newest technologies have focused on the small screens that fit in our pockets or that we carry in our hands. But it’s time our big screens share in that technology and get an equally innovative experience. With the new Apple TV and tvOS, a redesigned interface, and the Siri Remote, there’s never been a better time to be a TV.

New Interface

A TV experience you’ve never experienced.

Your TV screen is all the way across the room. That’s why the experience of using Apple TV is designed to let you feel like you’re interacting directly with your TV, not separated from it.

 “Show me some action movies”

Siri Remote

Ask more of your television.

With all these new apps on your TV, what’s the best way to find something to watch? Just ask Siri. With the Siri Remote, you tell your TV exactly what you want to watch. Or ask Siri to give you a few options, like “Find me some funny TV shows.” Siri automatically searches across popular services like iTunes, Netflix, and more, so you don’t have to dig through each app individually. You can even ask Siri to launch a specific app. The Siri Remote takes the work out of watching TV.

Touch Surface

So long endless button pushing. Hello swipe.

Touch forever changed how we interact with our phones. Now it comes to the remote. Use your thumb on the Touch surface of the Siri Remote to scroll, select, and navigate your TV screen effortlessly.

the new Apple TV

Siri Remote with Touch surface, apps and games, and a completely new experience.

Starting at $149.

Coming Soon

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iPad Pro Information

iPad Pro

Thin. Light. Epic.

iPad has always offered a uniquely simple yet immersive experience. And now with its expansive 12.9-inch Retina display, nearly double the CPU performance of iPad Air 2, and refined Multi‑Touch technology, iPad Pro adds another dimension to that experience. It’s not just larger. It’s an iPad that lets you be more creative and more productive — at a whole new scale.

Retina Display

A canvas designed for your biggest ideas.

With 5.6 million pixels, iPad Pro features the highest‑resolution Retina display of any iOS device. The 12.9‑inch screen makes everything you do — editing 4K video, designing presentations, running a business — easier, faster, and more engaging. And the Multi‑Touch subsystem has been reengineered, expanding the ways you can interact with iPad.

A9X Chip

Our most powerful chip for our most capable device.

At the heart of iPad Pro lies the new A9X, our third‑generation chip with 64‑bit desktop‑class architecture. It delivers up to 1.8 times the CPU performance and double the graphics performance of iPad Air 2. So even the most demanding apps run effortlessly.

iOS 9

A better experience with every touch.

iOS 9 is the most intuitive, advanced, and secure mobile operating system in the world. With new capabilities that take full advantage of the powerful performance of iPad Pro, it helps you be more productive and creative. Multitasking makes running two apps at once a snap. And improved features throughout the system, including Siri and Spotlight search, make iPad even more useful. If it feels like iOS 9 and iPad Pro were designed for each other, it’s because they were.

Apps for iPad

More iPad than ever. So apps can do more than ever.

iPad Pro comes with a variety of built‑in apps that make it easy to take on the essential things you do every day. And on the App Store, you’ll find incredible apps designed just for iPad, so there’s virtually no limit to what you can do.

Design

Huge in almost every way.

Even with its massive display, iPad Pro has an astonishingly slim and light design — just 6.9 mm thin and 1.57 pounds. Yet thanks to the strong unibody enclosure, it feels well‑balanced and sturdy. For all its capabilities, the most surprising thing about iPad Pro may be how easily it seems to disappear in the hand.

Four Speaker Audio

A rich listening experience at every turn.

With four new high‑fidelity speakers built directly into its unibody, iPad Pro creates an audio experience as big as its display. The new design produces an engaging soundstage with three times the acoustic output of iPad Air. But it goes even further than that. iPad Pro automatically adjusts the orientation of the high frequencies according to how you’re holding it. So whether you’re playing a game or watching a movie, the sound of iPad Pro is more immersive than ever.

The New Smart Keyboard for iPad Pro

The only thing we
didn't reinvent was the alphabet.

The Smart Keyboard combines an array of new technologies and materials to create a keyboard like no other.¹ It’s a full‑size keyboard that’s fully portable, and connects to iPad Pro with the Smart Connector, an innovative new interface that allows for a two‑way exchange of power and data. Just attach the Smart Keyboard and start typing.

Introducing Apple Pencil for iPad Pro

Completely familiar. Entirely revolutionary.

With its pixel‑perfect precision, Apple Pencil expands the power of Multi‑Touch and opens up new creative possibilities.¹ It’s sensitive to both tilt and pressure, allowing you to create a range of artistic strokes and effects — from the thinnest of lines to subtle shading. Beyond adding new capabilities to iPad Pro, Apple Pencil also feels completely natural and responsive from the moment you pick it up.

Touch ID

Advanced security. Right at your fingertip.

iPad Pro uses Touch ID technology to turn your fingerprint into an unforgettable password. So you can unlock your device with just a touch and keep your personal data safe, even if you share your iPad with someone else. Touch ID also lets you make secure purchases in iTunes, iBooks, and the App Store. And with Apple Pay, you can make purchases within your favorite apps, easily and securely.

iSight and FaceTime HD Cameras

Two incredible cameras to capture any moment.

People love to take photos with iPad. The iSight camera on iPad Pro has an advanced sensor that lets you shoot beautiful images and video. The Apple-designed image signal processor gives you excellent results, whether you’re taking a panorama or using burst or timer modes. You can also shoot time‑lapse and slo‑mo video in 720p HD. And with a larger viewfinder, you’ll see more detail than ever before.

The front‑facing FaceTime HD camera also has an improved sensor, which along with the larger display, makes video calls feel more lifelike. Even in low‑light or backlit settings, your pictures and videos will look great.

Wi-Fi + LTE

Fast wireless connectivity.

iPad Pro connects to fast Wi‑Fi and cellular networks, so you can download movies, browse the web, and share documents from virtually anywhere. Whether or not you’re in Wi‑Fi range, the superfast Wi‑Fi + Cellular model supports a wide range of LTE bands.² And the built‑in Apple SIM helps you stay connected when you’re on the go with short‑term cellular data plans available right on iPad Pro.

Smart Covers and Silicone Cases

The perfect travel companions for your iPad Pro.

We’ve made Smart Covers and Silicone Cases especially for iPad Pro.¹ The Smart Cover is crafted from durable polyurethane and comes in two colors — charcoal gray and white. The Silicone Case protects the back of your iPad Pro and is designed to pair seamlessly with the Smart Cover for complete front‑and‑back coverage.

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A sight to be held.

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iPad Pro

Starting at $799

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iPhone 6s Information

iPhone 6s

The only thing that’s changed is everything.

The moment you use iPhone 6s, you know you’ve never felt anything like it. With just a single press, 3D Touch lets you do more than ever before. Live Photos bring your memories to life in a powerfully vivid way. And that’s just the beginning. Take a deeper look at iPhone 6s, and you’ll find innovation on every level.

3D TouchThe next generation of Multi‑Touch.

The original iPhone introduced the world to Multi-Touch, forever changing the way people experience technology. With 3D Touch, you can do things that were never possible before. It senses how deeply you press the display, letting you do all kinds of essential things more quickly and simply. And it gives you real-time feedback in the form of subtle taps from the all-new Taptic Engine.

Cameras12MP pictures. 4K videos.
Live Photos. Lasting memories.

The world’s most popular camera is more advanced than ever. The 12-megapixel iSight camera captures sharp, detailed photos. It takes brilliant 4K video, up to four times the resolution of 1080p HD video. iPhone 6s also takes selfies worthy of a self-portrait with the new 5-megapixel FaceTime HD camera. And it introduces Live Photos, a new way to relive your favorite memories. It captures the moments just before and after your picture and sets it in motion with just the press of a finger.

12MPpictures

4Kvideos

Live Photos

TechnologyA9. The most advanced chip
ever in a smartphone.

iPhone 6s is powered by the custom-designed 64-bit A9 chip. It delivers performance once found only in desktop computers. You’ll experience up to 70 percent faster CPU performance, and up to 90 percent faster GPU performance for all your favorite graphics-intensive games and apps.

Desktop-class64-bitarchitecture

Up to70%faster CPU

Up to90%faster GPU

DesignA breakthrough design.
Pushed even further.

Innovation isn’t always obvious to the eye, but look a little closer at iPhone 6s and you’ll find it’s been fundamentally improved. The enclosure is made from a new alloy of 7000 Series aluminum — the same grade used in the aerospace industry. The cover glass is the strongest, most durable glass used in any smartphone. And a new rose gold finish joins space gray, silver, and gold.

iPhone 6s4.7″Retina HD display
with 3D Touch

iPhone 6s Plus5.5″Retina HD display
with 3D Touch

Touch IDAdvanced security. Right at your fingertip.

Using a highly advanced fingerprint sensor that’s now faster and better than ever, Touch ID makes unlocking your phone easy and secure. And it lets you use Apple Pay at over a million stores and within participating apps.

WirelessFaster LTE.
Faster Wi‑Fi.

iPhone 6s features LTE Advanced with speeds up to twice as fast as the previous generation.* It supports more LTE bands than any other smartphone. And when you’re connected to Wi-Fi, iPhone 6s lets you do things like browse the web and download apps at speeds up to twice as fast, too.

iOS 9An experience unlike any other. On a phone unlike any other.

iOS 9 is the most advanced, intelligent, and secure mobile operating system in the world. Powerful new built-in apps, advanced features in Siri, and enhancements throughout the system make it smarter and more essential than ever. Deep integration with Apple hardware makes everything work together beautifully. And the App Store is full of incredible apps that have been tailored to take advantage of what iPhone is capable of.

AccessoriesYour iPhone is beautiful.
Give it a complement.

Our accessories go together with iPhone so well because they’re designed together. Natural leather and vibrant silicone cases provide stylish protection. And new Lightning Docks in four color-matched metallic finishes allow for easy charging.

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